Immersive Labs, a leader in cybersecurity training and cyber drills, approached our team with a clear objective: transition their existing WordPress website to Webflow CMS without sacrificing their hard-earned SEO performance. As Immersive's trusted cybersecurity marketing agency, we were uniquely positioned to guide them through this process. Beyond a smooth migration, they sought a modernized design, greater flexibility for updates (like CTAs and navigation), and an SEO strategy to enhance their organic visibility. With preparation kicking off in October and the migration executed in November, this project became a testament to strategic planning and cross-team collaboration.
Immersive Labs’ WordPress site, while functional, was weighed down by sluggish performance—likely due to an accumulation of plugins, a common pitfall for the platform. The client also envisioned a revamped information architecture to better organize their content, including blogs, webinars, white papers, and event pages. However, migrating to Webflow introduced complexities: URL structures would shift, redirects needed precision, and the new CMS presented both opportunities and limitations for SEO. The stakes were high—any misstep could lead to traffic loss, a fate we’ve seen in past migrations where Google struggles to reindex new URLs.
Our task? Execute a seamless SEO migration that preserved their existing rankings, improved site speed, and capitalized on Webflow’s strengths to drive organic growth.
We tackled this migration in three distinct phases, each guided by a relentless focus on SEO best practices and close collaboration with Immersive Labs’ design and development team.
The migration launched in November, and the numbers speak for themselves. By late December, Immersive Labs’ organic traffic climbed from a baseline of 3,000 monthly visits to 4,000—a 35% increase—with the upward trend still gaining steam into early 2025. Unlike typical migrations, there was no post-launch dip, a rare win attributed to airtight redirects and swift Google reindexing.
Key highlights:
This success hinged on three pillars:
For Immersive Labs, this migration wasn’t just a platform switch—it was a strategic leap forward. The 35% traffic boost is just the beginning, with potential for further gains as Google continues to reward the site’s enhanced structure and speed. For other WordPress users eyeing Webflow, this case study proves it’s possible to modernize without compromising SEO—provided the process is handled with precision.
At [Your Agency Name], we thrive on turning complex migrations into measurable wins. Ready to supercharge your site’s performance? Let’s talk.
