The Client
A mid-sized education consultancy that helps students get into their dream colleges. They have a massive Facebook community of 100,000 members.
The Challenge
The client had a wealth of knowledge, but it was stuck in places AI couldn’t easily see—like hours of video interviews and thousands of Facebook comments. Because this expert advice wasn’t easy for AI to "read," tools like ChatGPT couldn't credit the brand when parents asked for help.
The Strategy: Making Expertise "AI-Ready"
We didn't just write more blogs. We built a system to make the client’s unique knowledge the "brain" for new content:
- The Content Mine: We pulled (and anonymized) data from their 100,000-member Facebook group to see exactly what parents were worried about.
- Base Forge (Our Knowledge Engine): We put that anonymized community data, plus expert interviews and YouTube transcripts, into one place. This gave the AI a deep well of knowledge of the client’s specific brand voice, services, experience and facts.
- Safety First: We used this data to help the AI write better, but we set strict guardrails and guidelines, so it never went off-brand.
Smart Formatting: We organized the new articles so AI tools can easily cite the client as the original source.
The Results:
- The AI "Climb": After we started publishing on January 14, we saw a steady, measurable rise in how often the brand shows up in AI search tools.
- Client Wins: The President of the company already has new clients saying, "I found you through ChatGPT!"
- Speed: In just 60 days, we’ve already published 22 high-quality pieces of content and have a lot more in the pipeline.
- Google Gains: We are already hitting page one on Google for specific topics, like "Wake Forest merit aid," by using real questions from the Facebook group.
The Lesson
To win in the age of AI, you can't just be "loud"—you have to be the source of truth. By taking the client’s real-world expertise and making it readable for AI, we turned their "hidden" knowledge into a lead-generation machine.
