Resources Library

Hop blends performance, content, and data science to fuel your growth.

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Digital Strategy
PPC
Paid Social
SEO
Content Marketing
Creative
Data Science
Brand Search Campaigns: Are They Worth the Investment?
Digital Strategy
October 22, 2025
Antoaneta Grigorova
Common Facebook Ads Mistakes and How to Fix Them
Social Media
October 22, 2025
Trayana Karamihaleva
Common PMAX Campaign Mistakes and How to Fix Them
PPC
October 22, 2025
Antoaneta Grigorova
Common LinkedIn Ads Mistakes and How to Fix Them
Social Media
October 22, 2025
Trayana Karamihaleva
Navigating Seasonality: Lead Strategies for Cybersecurity
Digital Strategy
October 22, 2025
Delcho Stanimirov
Podcast Marketing for Educational Institutions
Content Marketing
October 22, 2025
Vesselina Levkova
How to Repurpose and Promote Your Podcast Content: 14 Tactics to Try
Content Marketing
October 22, 2025
Vesselina Levkova
Guide to Social Media Marketing for Education Companies
Social Media
October 22, 2025
Valeri Veselinski
Compare Keyword Difficulty Score Across Moz, Ahrefs, Ubersuggest SEMrush, and SE Ranking
SEO
October 2, 2025
Martina Nakov
Effective Email Marketing in Education
Digital Strategy
October 2, 2025
Vesselina Levkova
Mastering Thought Leadership in Cybersecurity: A Comprehensive Guide to Content Marketing
Content Marketing
October 2, 2025
Ana Milanova-Lindsey
Markov Chain Attribution for Performance Marketing: Tracing the Customer Journey from A to Z
Digital Strategy
October 2, 2025
Paris Childress
What Is a Good ROAS and How to Measure True Return on Ad Spend (ROAS) for SaaS
Digital Strategy
October 2, 2025
Ana Milanova-Lindsey
Hop Online Named Market Leader in Digital Marketing by Clutch
Digital Strategy
October 2, 2025
Ana Milanova-Lindsey
8 Mobile Marketing Tips to Attract B2B Buyers
Digital Strategy
October 2, 2025
Ana Milanova-Lindsey
2015 Ecommerce Marketing Roundup
Digital Strategy
October 2, 2025
Delcho Stanimirov
8 Reasons Why You Need a Brand Bidding Strategy
Digital Strategy
October 2, 2025
Delcho Stanimirov
Startups: User Acquisition through Email Campaigns, Direct Contact and Networking
Digital Strategy
October 2, 2025
Ana Milanova-Lindsey
Higher Education Marketing: How to Master Your Admissions Funnel
Digital Strategy
October 2, 2025
Delcho Stanimirov
Google Penguin Penalty Recovery Guide
Digital Strategy
October 2, 2025
Delcho Stanimirov
5 Inspiring TED Talks To Boost Your Nonprofit's Marketing
Digital Strategy
October 2, 2025
Miglena Angelova
5 Tips on How to Write Ad Copy That Sells
Digital Strategy
October 2, 2025
Vesselina Levkova
PPC for Cybersecurity: A 2025 ROI Blueprint
PPC
October 22, 2025
Antoaneta Grigorova
Value-Based Bidding: The Key to Elevating Your Conversions
PPC
October 2, 2025
Antoaneta Grigorova
Mastering Google Ads: Structuring Your Campaigns for Success
PPC
October 22, 2025
Antoaneta Grigorova
5 Milestones to Hit Before Investing in Paid Advertising
PPC
October 2, 2025
Delcho Stanimirov
Does Utilizing Google's Display Network Provide a Good ROI?
PPC
October 22, 2025
Antoaneta Grigorova
How Critical is the Google Ads Quality Score for Campaign Success?
PPC
October 22, 2025
Delcho Stanimirov
Common PMAX Campaign Mistakes and How to Fix Them
PPC
October 22, 2025
Antoaneta Grigorova
PPC for Higher Education
PPC
October 2, 2025
Terez Tocheva
Mastering Amazon PPC: A Comprehensive Guide for Success
PPC
October 2, 2025
Terez Tocheva
How it started vs How it’s going: A Guide to Responsive Search Ads
PPC
October 2, 2025
Viara Vasileva
Google Ads Strategy Guide: How Do Google Ads Work
PPC
October 2, 2025
Antoaneta Grigorova
PPC for Cybersecurity: How to Do It Right
PPC
October 2, 2025
Antoaneta Grigorova
Why Can't You Scale Facebook Ads? Discover the Real Reason
Social Media
October 22, 2025
Valeri Veselinski
How to Succeed with a New Facebook Ad Account
Social Media
October 22, 2025
Trayana Karamihaleva
Does Increasing Facebook Ads Budget Always Improve Results?
Social Media
October 22, 2025
Valeri Veselinski
Common Facebook Ads Mistakes and How to Fix Them
Social Media
October 22, 2025
Trayana Karamihaleva
Common LinkedIn Ads Mistakes and How to Fix Them
Social Media
October 22, 2025
Trayana Karamihaleva
Guide to Social Media Marketing for Education Companies
Social Media
October 22, 2025
Valeri Veselinski
How to Optimize Your Facebook Ad Campaign Structure
Social Media
October 2, 2025
Terez Tocheva
What Facebook Ads Cost in 2024
Social Media
October 2, 2025
Terez Tocheva
Social Media Chatbots: How Companies Are Using Them in 2021
Social Media
October 2, 2025
Valeri Veselinski
How to Advertise on Social Media: The Ultimate Guide to Social Media Advertising
Social Media
October 2, 2025
Valeri Veselinski
5 Effective LinkedIn B2B Marketing Strategies You Can Use Now
Social Media
October 2, 2025
Valeri Veselinski
How Blissfully Applies a Persona-Driven Framework to LinkedIn Ads
Social Media
October 2, 2025
Valeri Veselinski
On-Page SEO Checklist: How to Optimize for Search Engines
SEO
October 2, 2025
Martina Nakov
How Effective Is Chorus’ Interlinking Strategy?
SEO
October 2, 2025
Martina Nakov
Link Building: 6 Rules of the Road for 2021
SEO
October 2, 2025
Paris Childress
How to Budget for SEO: Budget Allocation for B2B SaaS
SEO
October 2, 2025
Paris Childress
How to Use Pain-Point SEO to Find New Customers
SEO
October 2, 2025
Martina Nakov
The Ultimate SaaS SEO Dashboard: Tracking KPIs & ROI
SEO
October 2, 2025
Ana Milanova-Lindsey
Your Essential SEO Toolbox
SEO
October 2, 2025
Paris Childress
How to Maintain SEO Rankings During a Site Redesign: Checklist
SEO
October 2, 2025
Paris Childress
How UX and SEO Work Together for Better Ranking
SEO
October 2, 2025
Maggie Andreeva
No More Keywords: Creativity Is the X Factor in Marketing
SEO
October 2, 2025
Martina Nakov
SEO for SaaS Companies: How to Start Getting Results
SEO
October 2, 2025
Martina Nakov
Top 5 SEO Trends for 2020 with Actionable Tips for Your Strategy
SEO
October 2, 2025
Ana Milanova-Lindsey
Cybersecurity Buyer Journey: Content Map for Every Stage
Content Marketing
October 22, 2025
Miglena Angelova
Inside the CISO's Mind: What Cybersecurity Content Truly Converts
Content Marketing
October 22, 2025
Miglena Angelova
Cybersecurity Content Syndication: How to Turn Whitepapers Into Qualified Leads
Content Marketing
October 22, 2025
Miglena Angelova
Beyond FUD: Building Trust with Authentic Cybersecurity Content Marketing
Content Marketing
October 22, 2025
Martina Nakov
Zero Trust Marketing: How to Educate Buyers on a New Security Paradigm
Content Marketing
October 22, 2025
Miglena Angelova
Thought Leadership in Cybersecurity: Turning Expertise Into Revenue
Content Marketing
October 22, 2025
Miglena Angelova
Podcast Marketing for Educational Institutions
Content Marketing
October 22, 2025
Vesselina Levkova
How to Repurpose and Promote Your Podcast Content: 14 Tactics to Try
Content Marketing
October 22, 2025
Vesselina Levkova
Mastering Thought Leadership in Cybersecurity: A Comprehensive Guide to Content Marketing
Content Marketing
October 2, 2025
Ana Milanova-Lindsey
Cybersecurity Content Mastery: Pillar-Cluster Strategy
Content Marketing
October 2, 2025
Ana Milanova-Lindsey
The Complete Podcasting Blueprint for Business: How to Start and Scale Your Podcast
Content Marketing
October 2, 2025
Ana Milanova-Lindsey
Mastering Content Creation in Cybersecurity: Tips and Techniques for Success
Content Marketing
October 2, 2025
Ana Milanova-Lindsey
Conversion Rate Optimization (CRO) With Delightful UX/UI
Creative
October 2, 2025
Vesselina Levkova
Top 8 Graphic Design Trends in 2022
Creative
October 2, 2025
Maggie Andreeva
How to Build Brand Awareness: ClickUp’s Video Marketing Strategy
Creative
October 2, 2025
Maggie Andreeva
How to Write a Killer Explainer Video Script in 5 Steps [+ Template]
Creative
October 2, 2025
Maggie Andreeva
7 Best Practices for Creating Video Testimonials [+ SaaS Examples]
Creative
October 2, 2025
Maggie Andreeva
Call to Action Examples: 20 Ways to Write Strong CTA Copy
Creative
October 2, 2025
Vesselina Levkova
No-Fail Landing Page Copywriting: 5 Recipes
Creative
October 2, 2025
Ana Milanova-Lindsey
What Is Storytelling in Design and How to Use It
Creative
October 2, 2025
Maggie Andreeva
Types of Landing Pages You Must Have On Your SaaS Website
Creative
October 2, 2025
Paris Childress
How to Use Video Animations To Market Your Business
Creative
October 2, 2025
Maggie Andreeva
Social Proof: How to Use a Cognitive Bias for Better Landing Pages
Creative
October 2, 2025
Paris Childress
Make SaaS Landing Pages That Convert: This Is How
Creative
October 2, 2025
Maggie Andreeva
Top 3 machine learning algorithms every SaaS-marketer should know
Data Science
October 2, 2025
Terez Tocheva
How to Get Started with Data Science in Marketing
Data Science
October 2, 2025
Terez Tocheva
What Is Cookieless Tracking: Definition, Impact, and Solutions
Data Science
October 2, 2025
Delcho Stanimirov
Agency 2.0: How Data Science Is Transforming Digital Marketing Agencies
Data Science
October 2, 2025
Delcho Stanimirov
The Cookieless Future: What It Is and How to Cope With It
Data Science
October 2, 2025
Delcho Stanimirov
What Is a Data Strategy and How to Build One
Data Science
October 2, 2025
Delcho Stanimirov
First-Party Data: What It Is and How to Use It to Fuel Growth
Data Science
October 2, 2025
Delcho Stanimirov
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